Brief

JSM delivers numerous infrastructure projects for leading energy and communications companies across the UK, establishing themselves as market leaders in drilling and cable fitting technology. They commissioned Digital Mosaic to create a presentation video to raise awareness and explain their new patented tool solutions and processes for removing and replacing cables.

Our Approach

To effectively communicate JSM’s innovative solutions, we developed a presentation video that highlighted their patented systems: NICE® (Non-Intrusive Cable Extraction). Our goal was to create a visually engaging and informative video that would resonate with industry professionals and stakeholders.

We focused on showcasing the advanced methods and significant advantages of NICE® JSM’s no-dig, direct buried cable removal system, which allows for the extraction of underground decommissioned fluid-filled cables without traditional open cut trenching.

The video emphasises the physical, health, safety, and environmental benefits of these methods over traditional extraction processes. We used clear visuals and concise explanations to ensure that the audience could easily understand the innovative nature and practical advantages of NICE®.

Results

The presentation video successfully raised awareness of JSM’s patented tool solutions and processes. It effectively communicated the benefits of NICE®, highlighting their ability to reduce disturbance, disruption, and environmental impact during cable and tank extraction. The video was well-received by industry professionals and stakeholders, resulting in increased interest and recognition of JSM’s innovative methods.

Overall, the project was a great success, demonstrating our ability to create impactful and informative presentation videos that align with our clients’ objectives and enhance their market presence.