Chapter 3: Typography in Web Design – Kerning, Tracking, Baseline, Leading.  

Kerning/Mortising, Negative/Positive Spacing-Tracking Kerning-also known as mortising, adjusts character spacing in┬áproportional fonts for an aesthetically pleasing result. This is achieved via moving the letters closer together, otherwise referred to as negative spacing.┬áTracking or positive spacing on the other hand, moves the letters further apart. When a font is kerned correctly, the area of the two-dimensional blank spaces between each pair […]

Chapter 2: Typography in Web Design – Space, Widows & Orphans, Alignment, Paragraphs, Measure.  

Space Allow your text to speak by having enough negative or white space to envelope it. Another web typography rule is to keep 140% of line spacing in relation to your font size, as specified by the line-height CSS property. In fact the attention to micro space within the type, is the mark of a good designer. Not only is […]

Chapter 1: Typography in Web Design – Contrast, Font Size & Hierarchy  

Typography derives from the Greek words ‘typos’ and ‘graphe’, meaning ‘form’ and ‘writing’. In web design it is the technique and art of arranging typefaces, which manifested when Tim Berners-Lee launched the first website in 1991. http://www.telegraph.co.uk/news/newstopics/ nationaltreasures/2194133/Sir-Tim-Berners-Lee-portrait.html Contrast The contrast between typography and background requires consideration of colour and font types. The purpose of text is to be perused […]