How Has The Web Changed Business Positively?  

September 19th, 2012

  Over the years, the World Wide Web has become the most desirable tool in the work environment, changing the way business is practised. It connects others with ease instantaneously, in ways that include accessibility and cost effectiveness. The web has not only revolutionised business but also homes, education services, libraries, internet cafes, hotels, hospitals, banks, the entertainment industries, the […]


The Different Roles Of Web Developers And Web Designers  

August 17th, 2012

The distinction between web design and web development is determined by two different roles in the construction of websites. Design revolves around the aesthetics of a website whilst development deals with the coding, to ensure functionality and accessibility. Sometimes there are individuals who are able to do both however, the majority in the digital industry who may know aspects of […]

Matt Shelley_Tim Smith

Tips For Students Approaching Design Agencies For Work  

August 7th, 2012

Matt Shelley: Senior Designer at Deep Tim Smith: Senior Designer at Deep   Q: Is it better to have qualifications or experience, as a student interested in working for a design agency and what should they be? Matt:┬áDesign qualifications are important because they reassure companies that you have hopefully reached a certain standard and understanding of what design is, having […]


How To Be Objective In Design  

July 16th, 2012

The process between art and design differs, in the former expressing an idea artistically and the latter finding a solution for a user or task. Graphic designers require objectivity in their visual creations, which often entails overlooking personal emotional judgement and focusing on influencing consumer perception instead. Paradoxically, humans are inherently affected by feelings and cannot completely disengage from their […]


User Navigation  

May 16th, 2012

Manoeuvring around a website is defined as user navigation and is important in the success of how a site is accessed and utilised. It provides a gateway to different content sections and is largely dependent on the effectiveness of its design. We can learn a lot from market research and various studies that inform us of the most effective website […]


What clients need to consider when commissioning a website  

March 29th, 2012

When requesting a website, there are numerous factors that require consideration for its creation. It is important to communicate your specification to the designers and developers, to avoid incurring any additional charges and maximise time productivity. Websites can take weeks to build, so ensure you clarify your prerequisites during your consultation. Together, clients and the design team process can transform […]


Photography Interview with Conor McCabe  

November 14th, 2011

  Q: How did you become involved in photography?   A: I started off my career in photography in Whitespace Publishing Group Limited based in Dublin. My job role was to supply business and editorial photography to their newspaper supplements and business magazines.   Q: What advice would you give to someone whose interested in starting web and print photography? […]

Grant Bowden

Chapter 6: Typography in Web Design – Interview with Grant Bowden  

September 22nd, 2011

Typography Interview with Grant Bowden: Creative Director of Deep.     Q: What excites you about typography?   A: I could happily write about the never-ending beauty of the letterforms, the utilitarianism of Sans Serifs, the timeless sophistication of Serifs, the elegance of Script Lettering, the no-nonsense of slab serif, the aggression of Black Letter and the myriad of inbetweeners. […]


Chapter 5: Typography in Web Design – Serif & Sans Serif Fonts, Typography as Art.  

September 6th, 2011

Serif and Sans Serif Fonts Serif fonts such as Times, Georgia or Baskerville are used for large bodies of text as they are more distinctive, familiar and legible. Whereas Sans Serif fonts such as Ariel, Helvetica and Verdana etc. are more effective for low monitor resolutions and therefore applied to captions, headlines and logos. Serifs are distinguishable from Sans Serifs […]